EASLIY ACCEPTED.
JCDecaux's Shelter is a media that is easily exposed to potential customers' eyes thanks to its strategic location that meets the customer's eye level and movement, and extensive coverage throughout Seoul.
Why JCDecaux Korea Shelter
Q. HAVE YOU SEEN A BUS STOP WITHIN A MONTH?
Base: Bus stop awareness, N=18,019
FRIENDLY RECOGNIZED.
Because of the positive image of public facilities aimed at citizens' convenience, shelter advertising can reach consumers in a friendly way and ultimately create a positive awareness of the advertised brand and product.
Q. WHAT DO YOU THINK OF THE BUS STOP?
Base: Bus stop awareness, N=18,019
FREQUENTLY EXPOSED.
Repeated exposure to advertisement in everyday life creates a favorable impression of advertisements. JCDecaux's shelter advertisement enables numerous repetitive contacts along customer's life path. Thereby attracting unconscious brand imprints and helping to purchase products and improve corporate image.
Q. HOW OFTEN HAVE YOU SEEN THIS AD AT THE BUS STOP?
Base: People aware of shelter advertisements, N=18,019
Q. HOW MANY BUS STOPS HAVE YOU SEEN THESE AD?
Base: People aware of shelter advertisements, N=18,019
Research
ACCOUNTABILITY IN OUT-OF-HOME.
Scientifically measuring the impact of advertising on target audience is an important challenge for marketers doing media planning. JCDecaux developed its own research tool to measure the ROI of OOH advertising campaign.
CAMPAIGN EFFECTIVENESS.
Q. Have you ever seen an advertisement for Brand B? If so, where did you see it?
B BRAND ADVERTISEMENT AWARENESS
Base: Total, N=400 / Unit: %, Research agency: Korea Research
Innovation - Group
Country: Australia
Advertisser: Pretty Shady
Innovate concept: Showcase, Claw Machine Game, Sample
Country: United States
Advertiser: Google Home
Innovate concept: Touch Screen, Heater, Sound, Lighting
Innovation - Korea
Advertiser: Mercedes-Benz
Innovate concept: Augmented Reality, Facial Recognition Camera
